Apparently, watching plasma screen HDTVs is not enough. Philips had to come up with a way to coordinate the backlighting of a room with what you're watching onscreen. It's called Ambilight. Don't worry if you can't quite afford it yet. I'm sure the $15,000 price tag will come down when they come out with the next generation of sets complete with a laser lightshow in a year or so...
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